We create names that become strategic assets. For companies, brands, and product portfolios competing in international markets.
Every name we create is backed by linguistic research, cultural analysis, and trademark intelligence. No random brainstorms. No AI word generators. Pure craft.
A name that positions your company from day one. Built for trademark registration, domain availability, and international resonance across markets.
Strategic brand names anchored in positioning. We develop the name alongside the brand narrative so they reinforce each other and drive recognition.
Naming systems for product lines that scale. From a single hero product to a portfolio of sub-brands, with clear architecture and room to grow.
Keynotes and interactive workshops on the art and science of naming. For teams, events, and executive offsites across Europe.
Fixed-price engagements so you know exactly what you're investing. Every tier includes research, shortlisting, and a rationale deck.
One entity, one unforgettable name
10–15 day turnaround
Brand strategy + name, built together
10–15 day turnaround
Multi-name system for product lines
15–20 day turnaround
Custom projects? Enterprise scale? Multiple markets? Let's talk →
We dig into your business, market, competitors, and ambitions. 60 minutes that shape everything.
Linguistic deep-dive, cultural mapping, competitive name landscape. We find the white space your name will own.
Curated shortlist with rationale for each name. Trademark pre-screened. Domain-checked. Ready for decision.
Final name with full rationale deck, trademark filing guidance, and verbal identity direction. You're ready to own it.
Founder & Chief Naming Strategist
For over 20 years, Floris has been creating names that define categories and win markets. His work spans global brands from ABN AMRO to Subway Europe, blending linguistic science with creative intuition.
Author of "Maak je naam onvergetelijk" (Make Your Name Unforgettable), host of De Namarama Show podcast, and winner of the Nationale Naamprijs — the Dutch National Naming Award.
A great name doesn't just describe what you do. It becomes what you are.
Floris Hülsmann
Book a free 30-minute discovery call. We'll explore your naming challenge and map the path forward.